Alirco
Branding,
Art Direction
ALIRCO Fitness Group
Brand identity & art direction for ‘ALIRCO’ (Al Imtyaz Al Riyadi Co.) a closed joint Saudi company that adopted a mission towards creating a diverse portfolio of fitness brands in the capital city of Riyadh.
ALIRCO was born not only develop and build new fitness brands but create new fitness communities with meaningful social values that cater for all ages, genders and incomes.
The challenge
How do we convey a fitness community with diverse backgrounds as a whole?
Identity
Inspired by dynamic movements in fitness culture along with the modern architecture from the capital city of Riyadh. The identity system has been developed with great variations that can be flexible & playfully remixed to create hundreds of compositions.
Stationery
Given the emphasis of young, bold & dynamic, the identity is created so that it can deliver the motto of the company.
The corporate identity, extends with the use of black and white through out. Typography optimally expresses the diversity & multiculturalism aspects that ALIRCO aims for.
Decor Direction
Head-office locates in the middle of the capital city of Riyadh.
“We don’t just build fitness brands, we create fitness community.”
